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Practical Tips for Optimizing Free and Paid Services for Your Small Businesses

Article by Guest Writer - Carleen Moore | Photo from Pexels

Being a small business owner means that you’re responsible for an overwhelming number of tasks. You probably deal with everything from website design to customer service to marketing on a daily basis. Fortunately, there are tons of services that can help your team operate more smoothly, connect with online customers, and encourage repeat business. Here's a quick look at some of the best services (free and paid) available to small businesses like yours!

Google My Business

Google My Business is an absolute must-have for any business hoping to increase its online visibility. The free service lets you register your business on Google Maps, meaning customers can see where you’re located, read reviews from past customers, and contact you directly from the listing. My Business also links up with other Google services like Ads and Analytics so you can track your results in real time.

Business Formation Services

Establishing an LLC for your small business can go a long way toward protecting your personal assets and adding legitimacy to your operations. But it can be a confusing and time-consuming process. The good thing is you don’t have to do it yourself!

You can hire a formation service to simplify the complexities of forming your LLC, allowing you to focus on running and expanding your business. The right service will help you get all the necessary documents in order quickly and easily, and you’ll have the peace of mind that comes with knowing everything about your company is legally sound.

Web Personalization Platforms

Delivering personalized and relevant customer experiences is essential for any business, and a web personalization platform is a fantastic tool for achieving that. For example, it can enable you to tailor content to specific user segments, display personalized messages and offers, analyze user behavior, target new customers, and more.

With the right platform in place, you can deliver customized experiences that help you retain current customers and attract new ones. Adobe’s Marketo Engage is one of the best solutions for web personalization; it comes with a fee, but its powerful features can transform your online marketing strategy!

Social Media Management Suites

Social media is crucial for reaching new customers and building relationships with existing ones. And it’s worth investing in social media management like Hootsuite or Sprout Social to save time (and sanity!).

These tools allow you to monitor interactions on all your social accounts in one place while scheduling posts ahead of time; that way, your posts go out automatically at peak engagement times. They also provide valuable insights like analytics reports that help you measure ROI on your social media efforts.

CRM Tools

One of the most important aspects of running a successful business is building relationships with old and new customers and keeping track of those relationships over time. That’s where customer relationship management (CRM) software comes in handy.

CRM software can help your sales team keep track of customer data and create targeted campaigns aimed at converting leads into loyal customers — who will return again and again. Many providers offer plans tailored specifically for small businesses with limited budgets, so take time to research your options! Some popular CRMs include:

  • Salesforce

  • Zoho CRM

  • Insightly

  • Dynamics 365 Sales

  • HubSpot CRM

  • Pipedrive

Jasleni actually uses HoneyBook and loves it! Here's a coupon if you want to give it a try yourself!

Wrapping Up

Running a successful small business requires savvy marketing skills, an efficient team structure, dedicated employees, and many other factors. Fortunately, a wealth of free and paid tools are available to help you manage everything from website optimization to social media to customer relations. And you don’t have to break the bank or dedicate a bunch of your time to using them!

Investing in the right services can give you access to invaluable insights into customer behavior while freeing up precious time that you would otherwise spend manually managing tasks like scheduling posts or tracking leads through sales cycles. Having the right tools at your disposal means you can focus on what really matters — building your brand and growing your business!

Contact Jasleni for more info about how you can transform your business and your life!



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