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Image by Yen Vu

Canva Tips & Resources

Canva is a wonderful tool for designing all kinds of things without being a graphic designer. Of course, having a good eye for design helps, but Canva certainly makes it easy to make a big impact allowing anyone to create a plethora of things ranging from social media posts, to presentations, to printed materials for your business and more.

As a brand strategist and designer, I'm always going to recommend working with a professional who can help you develop your brand vision, but if you're not quite there, Canva is great for the DIY route. Below are resources I found really helpful, and a few tips of my own to get you started with Canva.

Canva Tutorials:

Design Tips

  • Always keep your brand in mind

  • Select 1- 3 fonts to use consistently

  • Be intentional about your Color Palette

  • Create templates and reuse them!

  • Add stickers or animations to add movement to your posts.

Ideas For Things You Can Design For Your Business

  • Social Media Posts & Templates

  • Banners for Facebook, YouTube, LinkedIn

  • Presentations (instead of PowerPoint)

  • Invoice & Receipts

  • Product Labels & Tags

  • Business Cards

  • Letterhead & Envelope

  • Flyers & Postcards

Pros & Cons

Pros of Using Canva:

  • It's super easy to use

  • They offer a free plan, and even the paid version is quite affordable.

  • It's easy to share designs with other team members

  • Lots of stock images (especially in the Pro version)

  • Lots of templates to choose from

  • Convenient resizing to nearly fit any social media platform

Cons of Using Canva

  • It's not as robust as Photoshop or Illustrator which can be quite limiting.

  • Unless you really make the templates your own, you risk making your materials look like everyone else's who is also using Canva.

  • The copyright and licensing is a bit of a grey area so it's not ideal for designing anything that you wan to trademark.

Legal Info About How To Use Canva

With that said, while I would never give up the Adobe Creative Suite (especially Photoshop, Illustrator, Indesign), I love Canva for creating quick social media posts!



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